Notes on Synaesthesia

Synaesthesia is a condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualisation of a colour. 

We automatically look for a beginning, middle and an end in a narrative, however a narrative in a song can sometimes not run to how we think it will.

Narrative of songs is often fragmented

Fragmentary narratives may help the repeatability of promos.

 

Illustration – the promo basically illustrates the ideas/narrative in the song lyrics

Amplification – uses a key idea form the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo

Disjuncture – the promo bears no resemblance to the lyric or its meaning. Unconventional (arty) videos create a new range of meanings for the song.